To build SEO-optimized sites, the Shop'n'SEO platform takes a comprehensive approach that fully meets all the search engine requirements set out in these guidelines:
1. Yandex Webmaster guidelines:
2. Google guidelines for webmasters:
The platform cannot help promote a site with poor content. But as far as web development goes, the platform has no competitors.
Web development
Web development is the process of creating a website. It has many stages, from planning the structure and design to programming the functionality, testing and debugging. These are the main stages of web development on the platform.
- Appearance. Design work starts by defining the goals and requirements for the site. Then modules and plans are chosen to match the functionality you want, and the look of the site is developed. Design is not part of the platform, but it is an important part of the first stage. Search engines set strict requirements for site design, so we recommend that you turn to the platform's partners for the look of your site. The work takes from one day (with ready-made templates) to three months, depending on the task.
- Development. The site is deployed on a server and the chosen modules are connected. Deployment is carried out by the platform's engineers and developers on the servers of the hosting companies the customer has chosen. After deployment the site is optimized based on analytics: performance is improved and loading time is cut. The established data protection measures are also applied, with protection against hacker attacks and other threats, to keep information safe and users' data confidential.
- Third stage. Filling the site with content is done by the customer. Strictly speaking, working with content is not part of web development, and creating content is not part of the platform. But keep in mind that content is the most important part of any site: text, images, video, audio, charts, tables, diagrams and other elements. You can read more about working with content at the link. The platform does not create content, but it gives you a full set of tools to work on it!
Below are the terms and concepts used by the Shop'n'SEO platform. They cover the whole range of solutions for developing a successful SEO-optimized site.
Front end
The front end is the client side of web development, which is displayed and runs directly in the user's browser. It handles visual design, interactivity and user experience. The front end uses three key languages:
- HTML (HyperText Markup Language): a markup language used to create the structure and content of a web page. It defines the elements and where they sit on the page, such as headings, paragraphs, images and links.
- CSS (Cascading Style Sheets): a style language used to define the look and styling of a web resource. It sets colors, fonts, sizes, layouts and other design elements.
- JavaScript: a programming language used to make pages interactive. It adds dynamic elements, animation, form validation, interaction with the user and much more.
The main tasks of front-end developers:
- Attractive design: developers create a visually pleasing and intuitive design for the web resource. They use colors, fonts, images and layouts to make an appealing visual impression.
- Interactivity: developers use JavaScript and other technologies to add interactivity to web pages. They create animation, drop-down menus, sliders, forms and other elements that let users interact with the resource.
- Responsive design: developers take into account the different devices and screens the resource will be viewed on. They build a responsive design so that pages display correctly on devices such as computers, tablets and smartphones.
- Cross-browser compatibility: developers make sure web resources work correctly in different browsers, such as Chrome, Firefox, Safari and others. They allow for differences in how standards are implemented and test to ensure compatibility.
Web design
Web design plays an important role in creating attractive, functional sites. It combines graphic design, user interface and visual communication to create a distinctive look and a pleasant user experience.
The Shop'n'SEO platform does not provide tools for web design, but the main principles of web design are worth mentioning:
- Structure and layout: good web design has a clear, logical structure. That means a proper layout of elements on the page, clear navigation and well-organized information. A clear structure lets users find their way around quickly and find the information they need.
- Visual appeal: web design should be visually appealing and match the overall identity of the brand. That covers the look, the arrangement of elements, the color palette, fonts, graphics and the other aspects that make up the visual style and how the site is perceived. An attractive design catches users' attention and makes the site memorable.
- Responsive design: responsive design ensures that the site displays well on different devices and screens, including computers, tablets and smartphones. It matters because users should be able to view the site comfortably whatever device they use. Responsive design is sometimes called adaptive design.
- Readability and accessibility: web design should keep text easy to read and information easy to reach. That means readable fonts, enough spacing between blocks of text and well-organized content. Accessibility matters for users with disabilities, so the design should be inclusive and take every user's needs into account.
- Intuitive navigation: good web design provides intuitive navigation, so users can move around the site easily and find the sections they want. Navigation should be clear, simple and consistent, so users have no trouble finding information.
Web design creates visitors' first visual impression of a site, holds their attention and makes the site easy to use. It brings together aesthetics, functionality and usability.
Back end
The back end handles logic, data processing and work with databases on the server side. It is the server side of web development: it processes requests from the client side (the front end) and manages databases. Its functions include data processing, storing information, authorization and authentication of users, and implementing the application's business logic. The back end consists of a server, a database and an API (Application Programming Interface) that lets it work with the client side.
Some key roles of the back end:
- Business logic: implements the business logic of the application. It processes data, runs calculations, makes decisions and provides the application's core functionality.
- Data storage: stores and organizes the data the application needs. It works with databases, runs queries and keeps the data secure.
- Authorization and authentication: checks and manages user access to the application. It provides authentication (verifying who the user is) and authorization (managing access rights) to protect the application's data and functionality.
- Integration with other systems: works with other systems and services, such as payment gateways, email systems, external APIs and others. This lets the application receive data from external sources and send data to them.
- Scalability and performance: must be able to handle a large number of requests and scale.
The back end provides data security, user authorization and authentication, integration with other systems, and high performance and scalability of the application.
Database
The database (DB) is one of the important components of web development and information systems. It is an organized structure for storing and managing data, with means to create, change, delete and retrieve information from a set of data. The tasks of a database:
- Data storage: stores data in a structured, organized way, such as user profiles, products, orders and more.
- Data security: provides mechanisms to protect data from unauthorized access, with different access levels and data encryption to keep information confidential and intact.
- Data management: provides means to manage data, including adding, updating, deleting and searching. It carries out the operations needed to process information.
The Shop'n'SEO platform offers a complete set of tools for SEO-optimized web development. To build a full site, the customer needs only the site layout. All the other tools (see above) are already in the platform.
Sites on the platform are built by the seowebdev.ru studio; exclusive design is kb77.ru.