A new site most often stalls for a non-technical reason. Someone opens an empty editor and doesn't know which page to start with. Here's an order that works.
First: what you do
One page, in plain words: what you offer and to whom. Not a mission statement — a description someone can act on. If you can't fit it into a few sentences, the problem isn't the site: the positioning hasn't been worked out, and no design will paper over that.
Second: how to reach you
An address, a form, the channel you actually check. A site without a working way to make contact is a brochure, and visitors treat it accordingly. Don't publish a phone number you won't answer or hours you won't keep: a broken promise costs more than no promise at all.
At this point, the site is already genuinely useful. Everything after this is expansion.
Third: what people ask you
Write down the questions you get asked constantly — prices, timelines, what's included, what you don't do — and answer them with pages or FAQ entries. On most sites, this is the most valuable content: it's written from real demand, not guesses about it. Search engines also find it easier to match this kind of copy to actual queries.
Fourth: structure, once there's something to hold
Sections, categories, a blog are worth having once there's enough to fill them. Building the shelves before the books exist is the classic new-site mistake: you end up with a site that looks big and reads empty.
The platform is strict about this: listings with nothing in them get marked noindex, so an unfinished site doesn't advertise its own emptiness to search engines. Fill a section, and it starts getting indexed.
What not to do at the start
Don't start a blog you can't keep up. Three enthusiastic posts followed by a year of silence reads worse than no blog at all — to visitors and search engines alike. Start publishing on a regular schedule once you know what month two actually looks like.
And don't wait for the site to be finished before showing it. It will never be finished. Two honest pages beat ten placeholder ones, and the sooner real people see the site, the sooner you'll find out what actually needs to be written.