The short, practical version. It assumes you have nothing but an email address and an idea of what your site will be about.
1. Registration
You can register here or on the English-language showcase, shopnseo.com. Email is confirmed with an activation link, so use an address you actually check. After activation you land in your personal dashboard. Registration, reading, and participating in other people's communities cost nothing — you only pay to create your own.
2. Choosing a tier
The tiers don't differ in engine quality — they differ in what you're building. Start (₽1,000/month) — a personal page or subdomain. Standard (₽10,000/month) — one domain with a site and a blog. Business (the same ₽10,000/month) — as many domains as you need under one panel: a shop, sites, forums. Server — the whole platform on the organization's own machine, by arrangement. If you're not sure, take the smallest one: moving up later doesn't mean a rebuild. Full details are in the solutions section.
Gathering readers rather than buyers — a book by chapters, a magazine, a fan community? That's the Creative tier, on the writers-and-bloggers side: qwetru.ru.
3. The site's address
You can start on a subdomain, or point your own domain at it right away. A subdomain works instantly; a domain needs a DNS record and a certificate — done either in the panel or by hand at a partner studio. The site's content doesn't change when the address does.
4. Design
The platform ships with seven ready-made design variants — navbars, footers, hero blocks, cards, light and dark themes. They're all laid out side by side on the template showcase, on the exact same demo content, so comparing them is a fair fight. Exclusive brand design is separate work, available only at the Business tier.
5. First pages
A site becomes real with two pages: what you do, and how to reach you. Everything else gets written later. Content is edited right in the panel, no programmer needed, and the built-in AI helps write and rework text: at Start, tokens for it are purchased separately; from Standard on, a million tokens are already in the subscription.
6. Getting found
You don't need to install anything for this. The sitemap, metadata, canonical links, and markup are generated by the engine as you publish. What the platform won't do for you: decide what should actually be written on your pages.
If you'd rather not run the site yourself
Partner studios take on the work — see the partners page. Setup on your hosting costs a one-time ₽100,000 (Start), ₽300,000 (Standard), or ₽1,000,000 (Business), the same price at all three studios. You pay the dashboard subscription directly to us — that's separate money, unrelated to the studio's work.