What's free, and what costs money?
Free: reading and participating — registration, reading, comments, forums, membership in someone else's community. Paid: creating your own — a page, site, or shop is built through the dashboard, and access to it starts at ₽1,000/month.
How much does a subscription cost?
Start — ₽1,000/month (AI available, tokens purchased separately). Standard — ₽10,000/month: one domain, a site and a blog, a million tokens included. Business — the same ₽10,000/month, but unlimited domains under one panel. Server — by arrangement.
Why do Standard and Business cost the same?
Because it's the same engine, and there's nothing to pay extra for in terms of "power." The difference between the tiers is the number of addresses you run: Standard is one domain, Business is as many as your business needs.
What are tokens, and what are they for?
Tokens are spent by the AI in the panel when it writes drafts, descriptions, and promotion plans. At Start, they're purchased as needed — a page doesn't need many. At Standard and Business, a million tokens are included in the subscription, because a site needs AI constantly.
What do I need to launch the Server tier?
A cloud VPS with a modern Linux distribution, PHP 8.5, MySQL 8, and nginx or Apache. If none of that means anything to you, that's fine — partner studios install the platform, and the hosting companies we work with offer plans with the environment pre-installed. This tier itself is meant for organizations, not private individuals.
Who owns the data and the profit?
You do. This is a fundamental difference from ad-funded platforms: the content is under your control, you sell all the advertising, and all the revenue is yours. We provide the software and panel access — and nothing more.
What if I want someone to build the site for me?
That's separate work for separate money: a partner studio sets up and configures the site on your hosting as a one-time job — ₽100,000 for Start, ₽300,000 for Standard, ₽1,000,000 for Business, the same price at all three studios. You then pay the subscription directly to us.
Where does the site live?
Usually on your own hosting, and it stays your infrastructure. You can also buy hosting from us, but that's an additional option, not the basis of how this works.
What can a community be about?
Anything people gather around: a shop with a blog and forums, an industry portal, a hobby with galleries and discussions. If you're gathering readers — a book by chapters, a magazine, a fan community — that's the writers-and-bloggers side: qwetru.ru, the Creative tier.
How is content optimized?
Twice over. The platform generates a clean structure, a sitemap, and metadata that search engines rank — and copy that language models can read and cite accurately. The panel uses AI to create content, plan promotion, and read statistics from search consoles and analytics.